Business Guide

Break-even is the first truth test for a business.

If the numbers cannot cover fixed costs, the idea needs a better price, lower costs, stronger demand, or a different model.

Core Formula

Break-even = fixed costs divided by profit per sale.

Simple formula, serious implications.

Fixed Costs

Costs that exist before sales.

Software, rent, insurance, tools, salaries, hosting, subscriptions, accounting, and admin.

Variable Costs

Costs tied to each sale.

Payment fees, delivery, materials, contractor time, customer support, refunds, and transaction costs.

Margin

Profit per sale matters.

A low-margin offer needs much more volume than a high-margin offer.

Runway

Cash flow decides survival.

Break-even on paper is weaker than cash collected on time.

Example

A small example makes the model clear.

Example only

If fixed costs are GBP 1,000 per month and profit per sale is GBP 50, the business needs 20 sales per month to break even. If profit per sale falls to GBP 20, it needs 50 sales. Pricing and margin change the entire operating pressure.

Next Routes

Use the number to improve the model.

Calculator

Use the planning calculators to test sales targets.

Open calculator
Education note

This is educational and does not replace accounting, tax, legal, or business advice.

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